UGC creator · Gold Coast, Australia
I’m a Brazilian mum in my 40s on the Gold Coast, sharing the funny, full-speed reality of family life — from school mornings to Hot Pilates, surfing and dinner at home. I create story-led content for purpose-led brands and products with ingredients I trust, spanning beauty, vitamins and supplements, activewear, kids’ and men’s products (my husband is 47), cleaning and practical home and kitchen appliances. I also share occasional reflections on money, investing and making thoughtful choices for the future.
Selected work
From school mornings, skincare and home resets to Hot Pilates, surfing, vitamins and activewear, the strongest brand stories grow from real routines I already share.
Home · Koala Eco · creative concept
A feel-good home reset that turns everyday cleaning into a sensory ritual. Sunlit product shots, real-life cleaning and a playful soundtrack come together to make Koala Eco feel as fresh as the space itself.
Watch the original Reel with music ↗
Hydration · fitness routine
A playful Sodii hydration salts Reel with a sweat-led hook, quick product demo and flavour-first CTA.
Beauty · problem / solution
Fast hook, natural demonstration and an instantly visible result.
Supplements · pre-workout
Product comparison with humour, clear benefits and a relatable payoff.
Beauty · Korean skincare
A texture-led look at three products I genuinely use and love.
Lifestyle · motherhood · everyday integration
Breakfast, skincare, kids’ sun protection, lunchbox prep, hair, workout supplements, family meals and home care — products appearing naturally in a real day.
Watch the original Reel on Instagram ↗Audience snapshot
A bilingual, 40+ point of view connects with women in the stage of life I know best — while a recent Reel reached more than 11,000 views.
views on one recent Reel
of the audience is aged 35–54
women in the audience
Top audience locations: Brazil 57%, Australia 22.3%, United States 7.4%.
Audience demographics reflect an Instagram Insights snapshot; Reel views refer to one Reel and are not an average.
About Showshow
I’m Alexandra “Showshow” Brown — a Brazilian creator living on Australia’s Gold Coast. I make polished, relatable short-form content across beauty, skincare, wellness, fitness, lifestyle and motherhood, with Hot Pilates, surfing, supplements, vitamins and activewear woven into my own routine. I also share personal reflections — not financial advice — on money, investing and the mindset behind independence: how small decisions, consistency and long-term thinking can build a stronger life.
Before stepping in front of the camera, I spent more than two decades behind major brand campaigns. So I understand both sides of the brief: what makes someone stop scrolling, and what makes content useful to a brand.
Ways to work together
Product demos, routines, testimonials, unboxings and lifestyle integrations.
Scroll-stopping concepts with strong hooks, clear benefits and multiple CTA options.
Creative thinking grounded in brand strategy, audience insight and platform behaviour.
Available for selected partnerships
Let’s create something useful, beautiful and impossible to scroll past.
